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Companies to Watch: Brand New Brands: Putting True ‘Function’ into Functional Foods

Brand New Brands, Mill Valley, CA, emerged in 2004 as a company formed by three "heavy hitters" in the nutraceuticals industry. Find out what they have up their sleeve in the functional foods area and why they think they have found the secret to success. The company is confident its functional food creations will lead in the marketplace, not follow.

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By: Sean Moloughney

Editor, Nutraceuticals World

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